You are shopping for a book online. You see the little picture of what it would look like if you could see it. You see the description (which is often not the jackback) the author thought you should know about the book. Still, you are not sure. Where do you turn? The reviews.
https://mommasmoneymatters.com/book-review/
In a sea of numbers (ISBN, pages, words), price is the most important number an author assigns to a book. Both ends of the spectrum have the same result: No sales.
https://mommasmoneymatters.com/price/
No, no. There is no misspelling. OOP. It is an official classification. You have to ask yourself, Why would anyone do it?
https://mommasmoneymatters.com/oop-marketing/
Sure, we could have picked out some other words, but this one is far more important than the rest. If you (and your book) are not kenspeckle, you will not sell one copy.
https://mommasmoneymatters.com/kenspeckle/
Even if you have no idea what a jackback is, chances are good you have read plenty. Want to bet?
https://mommasmoneymatters.com/jackback/